The problem is Alexa rankings are only sampled from people who have the alexa toolbar installed. And the alexa toolbar is actually listed/removed by a lot of anti-spyware programs. You'll note that their stats show about a 33% decrease over the past 3 months, yet my own site statistics show almost the exact opposite. This comes as more and more people wise up and remove alexa. Also, since (AFAIK) Alexa is only available for Internet Explorer, that adds even more "loss" as people switch to firefox or other OSes like Mac and Linux. Still, though, even if it's not an accurate sample, it's still a good RELATIVE score... that is, xepher.net is well into the top 100k sites, at least among IE users who install toolbars and don't run many anti-spyware programs. :-)